Facebook for Business
Marketing on Facebook is easy to do and is a great way to promote yourself, your business or your product and services. Best of all, Facebook is a free website, so it draws a huge and diverse crowd.
Every profile on Facebook is unique. You’ll want to take some time to create a personalized page that helps showcase your personality. You may want to consider developing a group or fan page to promote your business or services. Just like all aspects of Internet marketing, you’ll want to stand out among the competition. Create a page that is eye-catching to grab the attention of potential clients. You can include photographs, videos or links to your website, incorporate daily quotes or posts. Keep in mind that while the goal is to attract “fans,” your page is also promoting your business, so be sure to maintain a professional page. Only include high-quality photos and videos and be sure posts are appropriate and contain an air of professionalism.
Your profile, fan page or group should also be informative. Include as many details about your services as you can. Remember, first you’ll want people to be impressed with the detail of the page, but you’ll also want them to read more about your product.
Once people “friend” you or “join” your group of fan page, you’ll want to keep them interested. Visit your page frequently and update posts regularly. You may want to upload new photos daily or include video clips or links to Youtube. A Youtube link can ultimately lead viewers to your website, thus creating even more traffic to your page and generate more business for you.
Loving it: Is there a way to show jumping up and down and loving it on the computer?? John and I think it looks awesome!
Eileen Petrillo Smart Parts
Once you have a number of followers, you may want to consider spending some money for advertising on Facebook. These adds often draw even more people to your page or website, thus increasing your leads for even more potential business.
The possibilities are endless on a site like Facebook. Remember to maintain an air of professionalism, but don’t be afraid to be creative. The more attractive and active your page is, the more “friends,” “fans” and followers you will maintain.
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