Internet video marketing is a trend that continues to grow. Posting a video clip or commercial on Youtube often piques the interest of a potential customer much easier than a print-based or online article or brochure.
The most successful internet marketing videos follow a few guidelines. First, the video needs to be short and to-the-point. Longer videos will only bore the viewer and they will be less apt to visit your website once the video has ended. Rather, a short video should contain just enough information to intrigue the customer, thus encouraging them to visit your website for more information.
Secondly, you’ll want to make sure the video is correctly formatted. All too often the videos are not optimized correctly and therefore don’t play. This mistake can lead customers on to the competition’s videos and cost you new business.
Once you have produced a short, interesting and entertaining video clip or commercial that is properly formatted, you’ll want to make sure it gets uploaded to as many video-sharing websites as possible. Youtube is only one of several options available to you. Remember, the more people who see your clip, the more business you will gather. With the right number of views, your video can even get picked up by major search engines like Google or Yahoo.
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