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Pinterest For Business

How to make great Pins

pinterest for business

Pinterest is THE visual bookmarking tool

Thoughtful and detailed descriptions will inspire people to read on

Every Pin should have a description that gives context. The best descriptions make Pins more inspirational and also provide extra information so people can figure out if something’s right for them. They should mention the most compelling aspects of the Pin and inspire people to do something. They also use correct capitalization and punctuation.

Images should not contain promotional information (“10% off” or “Two for $9.99!”), calls to action (“Call now!”) or references to Pinterest functionality (“Click here to pin!”).

Don not include hashtags in either the image or description.

While only about 75-100 characters of your description will appear in grid view, you can include up to 500 and they’ll all appear when people click to see the Pin close-up. Generally speaking, more characters mean more helpful details and more opportunities to show up in search results links.


  • Offer instructions and how-tos
  • Use lists to help curate
  • Add simple, clear text overlay
  • Keep branding and logos tasteful
  • Use colors and settings that convey your brand
  • Use high-quality images
  • Use vertical images
  • Pay attention to composition
  • Link to places that help people
  • Make them Rich Pins when possible
  • Avoid time-sensitive information
  • ........... Download the guide here

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