| |
| |
|
Web Design Information |
|
|
|
Website Woes: Top Five Offenders
I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost. Bad Title. Look at the title for each page. The title shows in the top bar of your browser. It is also what shows when you set a favorite or bookmark a site. Plus, the title is what shows in the search engine results. So you want your page title to be a "headline" - something that will make people want to click on it. Give every page a different title according to its content. Include your keywords or key phrases in the title. Remember, people won't want to click on your company name, unless they're looking specifically for you. Instead, they are more likely to click on key words or phrases that reflect what they're looking for. "Me" Language. Read each page of your site from your visitor's perspective. It's an eye-opener in most cases. If you want to "see" the impact of this, print the page and using a brightly colored highlighter, go over everything that is about them. You'll be amazed at how little of the page concentrates on the benefits to them. Visitors don't care about your mission statement - they want to know what you can do for them. They don't care where you went to school or what degrees you have - they do care about why that matters to them. Speak "benefits" not features. To be sure you are using benefit-driven language, keep asking the question "so what?" For example: Repeat this process until you get down to the benefit for the visitor. Then express that on the page. No email capture process. Make sure you have a way to capture visitors' interest in the form of their name and email address. This means you want to "sell" the benefits of subscribing to your electronic newsletter or tips. You may want to offer a free report or ebook as a "bribe". However you do it, get them to sign up. This is the single most important asset you have online - a good list of people who look forward to hearing from you. And be sure to make it easy to sign up - put a form on every page of your site. No contact information. Contact information online serves a dual purpose. First, it shows legitimacy. Sites without contact info are "suspect" - are they really a "real" company or a fly-by-night operation? Second, we've all had the frustrating experience of trying to get in touch with a company and not being able to find their address, telephone or fax number. Be kind to your visitors - put your contact information on every page. If you're not comfortable with giving your street address or city, at least let them know what time zone you are in. If you have an unusual URL, include that. You never know which page your visitor will print and file. You want to be sure they can contact you later. Slow to load. Finally, be considerate of all of your visitors by keeping your page download time to a minimum. If you're used to a fast connection you may not know the pain your visitors are experiencing. Go to an older computer with a slow telephone connection and visit your site. Try to keep your information on the cutting edge and your technology 2 years behind the curve. If you take care of these five mistakes, your visitors will be happier, your conversion rates will improve and you'll be more successful online. Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Web Designing Tips Easy That's how you'd like life to be, right? Especially when you're creating a website on your own. But that doesn't mean you want the site to look severe and just functional. Business Opportunity for Graphic Designers As a graphic designer, you are sitting on a gold mine. You have a skill other people do not have, and you can use that skill to earn a good living. Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 2 Part one of this article is available at www.bookcoaching. Ten Steps to a Winning Home Page There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. 7 Ways of Building Customers Trust With Your Web Site When I purchase something from a web site I first check who is behind this site. If there is no contact information or anything about the owner of the site or his/her company I move on. How to Force Your Visitors to Order Immediately! This may comes as a surprise to you but, if you're using popups on your website (which you should), then chances are you're using them all wrong. Almost everybody is. Increasing Conversions Through Action-Oriented Copywriting I do site reviews. Needless to say, I see a lot of Web copy. Choosing the Right Web Designer Creating your web site can be a tricky process. Choosing the best web design company for your site is extremely important. The Proper Way to Use Images Most people will agree there is nothing more annoying than going to a site and it taking forever and a day to download all the images just so you can see the site. Then after waiting, realizing that the site is completely ugly, irrelevant,or not what you thought is was, and wasting your time. Finger Eating Garage Door Reveals Breakthrough Web Design and Linking Strategy Last Thursday afternoon I was working on a garage door and regrettably loosened the torsion spring too much. This spring is what relieves or neutralizes the weight of the garage door so the openers can work without burning out and so you don't have to be Arnold Schwarzenegger to open it. Website Design - Choosing Your Colors Wisely Colors convey emotions and emotions heavily influence the decision-making process. Your choice of colors for your website should mirror the message and feeling you to hope to communicate to the viewer. Give Your Web Wite Visitors What They Really Want - Information! Surfing the internet is basically an information-fest! From intellectual discussions to the bizarre.. Cheap Web Design In London Due to the large number of people offering web design services in London, there is always a bargain to be found.Website design firms in London are in a very competitive market and some offer some great deals at various times of the year. Top Ten Ways to Increase Web Sales - Part 2 You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. Graphic Design Can Make or Break Your Web Site We all want high impact graphics for our Web sites - Right.Sometimes it is easy just to pick a template that comes included with a site builder and or hosting package. Stop Sabotaging Your Sales Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales?Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. Save Time and Boost Profits with Free Content Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects.Public domain refers to information free from copyright protection. What to Ask Your Web Designer If you need a web designer, but have no clue about the typical web design process, I am quite certain that you must be feeling a bit overwhelmed about what to expect. As web designers, we oftentimes have a myriad of roles to fill when working with their clients, but as the client, you always have a right to know the complete design process up front. 10 Ways Web Site Text Can Impact Your Readers Buying Decision 10 Ways Web Site Text Can Impact Your Reader's Buying DecisionThe appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Web Publishing Guide for the Beginning Entrepreneur (Part 1) The best things don't come easy. - QuotedThe finished web pages in your hands could be likened to a painting by Michelangelo without the Sistine Chapel.
|
| home | site map |
| © 2006 |
